Sunday, July 31, 2011

POM Wonderful Presents:The greatest movie ever sold

Director: Morgan Spurlock

Starring: Morgan Spurlock, Ralph Nader

Amusing documentary about product placement in television and movies. Entertaining expose about the insidious way corporations push their products into the creative process but Spurlock avoids exploring the more interesting elements which lurks behind. The irony of the film is it was funded by product placement sponsorship. The film not only exposes the level of corporate control in creative endeavors, but also broadens its scope to explore a wide swath of marketing tactics and the psychology that underlies them. Brief appearances by Noam Chomsky and Ralph Nader lend it a frisson of cultural and intellectual weight. If you enjoyed Michael Moore’s “Super size me ,” then this is bound to appeal.

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